Columbus Ohio Real Estate Experts

A Use for Humor in Real Estate

Research has shown that one of the best ways to improve your customer relationships is to get them to laugh. Laughter is a common language, one we can all understand and relate to. Did you know that customers are more likely to work with a real estate agent that has a good sense of humor? According to a study by Baylor University, a good sense of humor can be a great boost to your reputation. However, only if it's done well.


It can ease stress, be helpful in real estate and marketing sales and develop relationships as long as you are not teasing someone, making fun of someone, or offending someone. Humor must be used wisely. And, it must be used strategically, not so much off-the-cuff, unless you are Robin Williams, of course.


Humor can also create more memorable marketing messages and diffuse a difficult situation. If tensions built up over a certain issue with the client, humor could be a way to defuse everything. You know, that old LOL at the end of a sentence that might've been a little too harsh? Not that the acronym can make everything okay, but, throwing a little humor in at the appropriate time can be a good way to alleviate a stressful situation or just make your client feel better.


Homebuyers can get anxious and tense over the process. They could be stressed and frustrated so is laughter always the best medicine to throw at them? It depends. You can make fun of yourself or the industry to give people a sense of reality and that you don't take yourself too seriously. However, many people today do not receive information with humor that well, but it can be a way to stand out from a sea of boring agents, because, let's face it, real estate is not that funny of a vocation.


Because marketing is such a big part of what we do, sometimes we have to put ourselves in a negative light so that we actually look better individually. For instance, the company Car Max does a great job at telling you how horrible used car salesmen have been in the past but also what they do differently now. Even though it's literally the same job, you feel more comfortable with Car Max, who can laugh and joke about the industry and provide you some real service.


We need to do that with real estate. Real estate hasn't always been the most highly coveted job out there, but if we can make fun of the industry for what it has been or what some people have made it, and then swoop in to be the best guide that they need to move forward; a lot of the time we get the job.


So, this is just cracking a few jokes while driving around looking at homes? Not necessarily. It's a systematic approach to every single aspect of the real estate career. You have to identify the lighter side and use humor to bolster emotional reserves, and, the byproduct is that you'll be happier too. Laughter may not solve all of our problems but it does make it a little easier to handle the problems that come up, I mean, it could always be worse, right?


But what if you are afraid of humor? If you can poke fun at yourself you can show that you are lighthearted, easy-going, and you actually show yourself as more human, making the listener feel safer to share and develop a good relationship with you. Don't overdo it, but if you poke fun at one of your own weaknesses or the industry with a lighthearted, casual fare, you're more likely to ease someone's tension and anxiety and create a better relationship. [Source]

columbus, lewis center and gahanna real estate

Columbus Ohio real estate - Vision RealtyAs a certified Realtor® for the top-rated Columbus Realty Firm - Vision Realty, with 32 years of dedicated real estate experience, I can help buyers, sellers, investors, short sale sellers and more find, sell or invest in the right property, at the right price, at the right time. Contact me anytime for updates and information on the Columbus OH Real Estate market.


Donald Payne - Vision Realty, Inc.
4608 North High Street

Columbus, OH 43214

Toll-free: (866) 510-2223

Cell: (614) 323-4348
Follow Me on Pinterest

LinkedIn Donald Payne Twitter Vision Realty - Donald Payne Vision Realty on Facebook Vision Realty YouTube Listings Vision Realty Columbus OH real estate search
Comment balloon 13 commentsDonald Payne • January 04 2018 04:07PM
A Use for Humor in Real Estate
Research has shown that one of the best ways to improve your customer relationships is to get them to laugh. Laughter is a common language, one we can all understand and relate to. Did you know that customers are more likely to work with a real… more
Columbus Holiday Events 2017 - My Favorite Things
Well, Thanksgiving 2017 is officially behind us and now we look toward the Christmas holiday. There's so much going on around the Columbus Ohio area this December that I'm sure you're bound to do at least one or two of these events. Are some of my… more
Do You Provide Data or a Story?
People remember a story, they don't remember data. Do you walk into a listing presentation with tons of data, projections, and what you can do for them? Maybe, but you also must have a story. Anyone can spew numbers and data out, not everyone can… more
5 Myths Many Buyers Believe About the Inspection Process
Most homes have an inspection when they undergo a typical real estate transaction. Everyone usually has some preconceived ideas about the home inspection and these five myths are no exception. #1. The home inspection is to identify problems so that… more
What Happens if Your Listing Expires?
So, your home has been on the market for several months and for whatever reason, is simply not selling. What happens when your listing expires? Do you renew with the same agent? Do you lower the price? More importantly, why didn't it sell? There are… more
Fun Events in Columbus First Week of November 2017
There are a lot of fun events and activities happening the first weekend of November 2017 around the Columbus area. Here are some of our favorites: Dining in the Dark – on November 4 from 6 to 9 PM, you'll experience dining event, unlike anything… more
What Change Does and How to Be Successful at It.
Change is everywhere. We have to be open to some type of change otherwise we are stagnant and unteachable. There are basic facts to changing as well and if you want to be successful, you have to learn to change and adapt without sacrificing or… more
10 Things All First Time Buyers Should Know
If you are ready to get out of the rental market and own a home of your own, you probably researching houses, tips, and advice. However, most people go straight to searching for homes rather than understanding the process. I want all of my… more
What Happens When Two of Your Buyers Want the Same House?
You are the representative to two buyers and they both want the same house! What do you do? Ah! In this unique real estate market these days it's not unusual for the same agent to represent to buyers over the same house. But what do you do when they… more
Buy Land and Build or Buy a House?
Occasionally I have a buyer that comes along wondering if they should buy land and build a custom house or if they should already buy a house is already built? There are pros and cons to both and it's helpful to know those advantages or… more