Selling a house can be a stressful experience. Getting creative and sometimes crazy may sound risky but it might actually work, especially in cooler markets or where it's the buyers market instead of a seller's market.
The markets across the country are totally crazy right now. Literally within an hour of each other could be one community that is super hot leaning towards the seller's market side and another could be totally cool leaning toward the buyers market side.
If you are in a buyers market and you need to sell and you don't want to lower your price and it's getting hard to compete, there are some crazy things out there that people have done to sell their house. Now, I'm not necessarily endorsing, condoning or suggesting these things, but you never know what a little creativity might actually do.
#1. Make your home the grand prize.
If you've tried to sell for quite a while and you're just not getting any bites consider holding a raffle or an essay contest to give your home away. Now, stay with me here. This method actually works very well and has been proven in several places across the country but it is extremely risky. Also, home lotteries can be illegal in many states so you want to find out your state's regulations. You can ask for an essay and a contribution of $100 to enter the contest and whichever essay you like the best, that person gets the home. Just think, if you at 5000 people enter the contest that's $500,000 for your home. You can advertise in local newspapers, on social media or really get the word out there to other types of custom advertising.
#2. Auction off your home.
You don't have to be in foreclosure or pre-foreclosure to auction your house. They're not just for foreclosed homes. The total cost of auctioning a home is often the same or more than selling through an agent but you might be able to get more. It is one thing to consider.
#3. Create your own reality show.
Do a live streaming video about your house. Let people get into your lives a little bit by showing them how much you love the home and all the features and areas that you like about the house and where you use them. It might be a little awkward, to begin with but you can do a short skit in your home, show them the features of the house and all of the little nooks and crannies that you really fell in love with about the property. Show potential buyers how you would use each room and different things you've done over the years to make the home even better. You never know that someone might fall in love with your home simply by viewing it through your eyes.
#4. Ask for a little safe from above.
It might be an old wives tale but many people believe that burying a statue of St. Joseph upside down in your front yard could help you bring a quick sale. This may all be superstition, but it certainly couldn't hurt.
#5. Create a group open house.
This takes some work but between you and your agent you can set up open houses around your neighborhood and combine it with direct marketing sales from people that you know. For instance, let's say you take a Saturday and have an open house between 12 o'clock noon and 4:00 PM. During that time, if it's a nice day, you can have friends, neighbors, and people you know set up tables from yard to yard on different things that they sell. Perhaps someone is selling a bunch of candles, a garage sale, flea market area, jewelry, healthcare products, or just about anything. And then advertise the heck out of it. People will come not only for the open houses but for the products as well. You can have lemonade stands, areas with snacks, and then offer different things through different houses. Might be a great way to get your neighborhood involved in supporting each other and getting your house sold as well.
Again, I'm not suggesting or promoting any of these things but you might be surprised at the creative ways people have marketed and actually sold their houses.
I work in the Columbus Ohio real estate market so if you're looking to sell or buy, give me a call today and let's see how we can make your home selling or buying dreams come true.
As a certified Realtor® for the top-rated Columbus Realty Firm - Vision Realty, with 32 years of dedicated real estate experience, I can help buyers, sellers, investors, short sale sellers and more find, sell or invest in the right property, at the right price, at the right time. Contact me anytime for updates and information on the Columbus OH Real Estate market.